World Animal Protection

Inside the Box

Conceptual campaign imagery exposing the gap between the marketing of chicken products and the realities of industrial broiler farming. Each image reframes familiar supermarket and fast-food packaging to reveal the crowded conditions behind the world’s most widely consumed meat.

The campaign was constructed as a series of controlled still-life scenes combining familiar food packaging with miniature environments. By opening recognizable products to reveal live chickens packed tightly inside, the imagery turns everyday retail packaging into a visual metaphor for industrial broiler farming.

The resulting images were designed as flexible campaign assets for use across print, digital and advocacy communications.