Royal Canin

Keep Your Stuff Cat Pee Free

Constructed still-life campaign imagery using cat litter as a sculptural material to recreate familiar everyday objects. By turning the material itself into the subject, the campaign links the product directly to the visuals.

Each image was photographed using multiple controlled material plates to manage light, texture and shadow with precision. This approach maintained consistent form and surface detail across the series.

The resulting images were designed as flexible campaign assets for use across digital and print environments.