Ontario Power Generation

You Could Really Use a Tree

Campaign imagery built around the idea that some everyday moments depend on having a tree. Each scene shows familiar backyard activities taking place in spaces where the trees are missing.

The images were photographed in constructed studio environments built from the ground up with custom sets, practical props, casting and wardrobe. This approach allowed precise control over composition and performance while recreating believable family moments.

The resulting images were produced as transit posters for shelters, streetcars, subway cars and buses, and adapted for web use.