CIBC

Run for the Cure

Campaign portraits produced in support of the Canadian Breast Cancer Foundation’s national fundraising event. Each participant was photographed wearing the same bright pink wig, transforming a simple visual symbol into a unifying gesture across the campaign.

By keeping wardrobe, colour and background consistent, the portraits allow personality and expression to carry each image. Participants included well-known Canadian figures such as Gordon Pinsent and Mary Walsh alongside other recognizable personalities.

The images were designed as a repeatable portrait system supporting fundraising materials, print and digital communications promoting the Run for the Cure initiative.